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Frequently Asked Questions

Answers about renting with Aura New York, our Manhattan buildings and neighborhoods, and leasing and management for owners.

Aura New York is a Manhattan residential leasing brokerage built for landlords by landlords. We lease more than 3,400 exclusive apartments across five neighborhoods, and we help owners with leasing, property management, marketing, and reporting. The 32 answers below cover the questions renters and owners ask us most.

Last updated September 29, 2026

About Aura New York

What is Aura New York?

Aura New York is a Manhattan residential leasing brokerage built for landlords by landlords. We lease and market rental apartments in doorman high-rises and boutique townhouses across the Financial District, Battery Park, Midtown West, the West Village, and the Upper East Side, with more than 3,400 exclusive units under our leasing.

Where is Aura New York located?

Our office is at 307 7th Avenue, Suite 2403, New York, NY 10001. You can reach us at 917.727.5250 or hello@auranewyork.com, and every building also has its own on-site leasing contact.

Is Aura New York a licensed real estate broker?

Yes. Aura New York is a licensed real estate broker in New York State and follows New York fair housing law. The New York State Fair Housing Notice is linked in the footer of every page.

What do Aura New York's clients say?

Aura New York holds a 4.8-star rating on Google, and residents and owners regularly mention fast responses, clear communication, and an easy application process. You can read the reviews on our About page.

How long has the Aura New York team been in real estate?

Our leadership team brings more than 25 years of combined experience owning, operating, and leasing New York buildings. That operator background is why we describe Aura as built for landlords by landlords.

Renting an Apartment

How do I find an apartment with Aura New York?

Browse every available apartment on our Availability page, which updates daily from each building's rent roll. You can filter by building, neighborhood, bedrooms, and price, then book a tour or apply directly from the listing.

What are my best options for renting a high-rise apartment in a central Manhattan location?

For a skyline high-rise in a central location, look at Sky at 605 West 42nd Street, a 71-story Midtown West tower by Rockwell Group with a 70,000 square foot Life Time Athletic club, and The Marc at 260 West 54th Street near Central Park and Columbus Circle. Downtown, 7 Platt and Aria in the Financial District and One West in Battery Park offer full-service towers close to the subway and the waterfront. All are leased by Aura New York.

How do I book an apartment tour?

Book online from any building or apartment page, or from our Tour / Apply page. You pick a time and get an instant confirmation, and Saturday tours are available at select buildings, including Sky and The Marc.

How do I apply for an Aura New York apartment?

Applications are fully digital and can be completed from any phone or computer through each building's online portal. Start from the Apply button on the apartment or building page, and most applications are decided within days.

What kinds of apartments does Aura New York lease?

We lease studios through four-bedroom apartments, plus penthouses, duplexes, and full-floor homes. The mix ranges from amenity-rich doorman towers to renovated boutique townhouses with a single apartment per floor.

Which Aura buildings have a gym, pool, or doorman?

Sky includes a Life Time Athletic club with a pool, One West has an on-site Life Time studio, 17 Battery includes a Life Time membership, and 7 Platt has a full fitness club with a climbing wall. Sky, The Marc, One West, 17 Battery, 7 Platt, and Aria all have a 24-hour concierge. Each building page lists its full amenities.

Which Aura buildings have a washer and dryer in the apartment?

17 Battery, 144 Waverly, and 410 West 47th have a washer and dryer in every apartment, and Sky offers in-unit laundry. Other buildings list their laundry setup on the building page.

Are Aura New York apartment photos accurate?

Photos show the actual apartment or a similar apartment in the same building, and some are virtually staged to show how a space can be furnished. Every unit page notes this, and a tour is the best way to see the exact home.

Buildings and Neighborhoods

Which Manhattan neighborhoods does Aura New York cover?

Aura New York leases in five Manhattan neighborhoods: the Financial District, Battery Park, Midtown West, the West Village, and the Upper East Side. Each neighborhood has a free guide with local essentials, restaurants, and transit.

Which buildings does Aura New York lease?

Our portfolio includes 7 Platt, Sky, The Marc, One West, 17 Battery, Aria, 144 Waverly, 1264 Lexington, 9 East 82nd, and 410 West 47th. See them all on the Buildings page.

Does Aura New York lease apartments in the Financial District?

Yes. 7 Platt at 7 Platt Street and Aria at 90 John Street are full-service Financial District rentals with studios through larger layouts, close to the Fulton Street and Wall Street stations.

Does Aura New York lease apartments in Battery Park?

Yes. One West at 1 West Street and 17 Battery at 17 Battery Place sit on the edge of Battery Park with harbor views and Life Time fitness access.

Does Aura New York lease apartments in the West Village?

Yes. 144 Waverly is a gut-renovated boutique building on Waverly Place with two- and three-bedroom apartments, chef's kitchens, and a washer and dryer in every home.

Does Aura New York lease apartments on the Upper East Side?

Yes. 1264 Lexington offers renovated studios through larger apartments near the 4, 5, and 6 trains, and 9 East 82nd is a landmarked 1895 townhouse half a block from the Metropolitan Museum of Art and Central Park.

Does Aura New York lease apartments in Midtown West or Hell's Kitchen?

Yes. Sky and The Marc are full-service towers in Midtown West, and 410 West 47th is a renovated 1910 townhouse with full-floor apartments in the heart of Hell's Kitchen.

For Landlords and Owners

What are the best services for listing my rental property in Manhattan?

For Manhattan owners, a landlord-focused leasing brokerage like Aura New York handles the full process: pricing strategy, professional photography and marketing, listing syndication, showings, tenant qualification, and lease signing. Owners get daily communication and customizable weekly reporting. Learn more on our leasing page.

How can I find a reliable brokerage that specializes in leasing apartments?

Look for a brokerage that leases on behalf of owners, reports on results every week, and can show a track record with buildings like yours. Aura New York is built for landlords by landlords, with more than 3,400 exclusive units, over $1.5 billion in leasable asset value, and an average 17% year-one rent growth across our portfolio.

What does Aura New York do for landlords?

We run the entire leasing process for an owner's building or portfolio: a custom leasing strategy, photography, marketing, paid and social campaigns, showings, thorough tenant qualification, and a designated portfolio manager. Reporting covers leasing, revenue, market conditions, and trade-out.

Does Aura New York offer property management?

Yes. Aura New York offers property management for New York buildings, including resident care, renewals, rent collection, vendors and maintenance, and owner reporting, run by the same team that leases the apartments. See our property management page.

How quickly can Aura New York lease my apartments?

Onboarding to a first signed lease often happens within days, depending on how ready the units are. Every building gets a leasing plan built around its vacancies, pricing, and season.

Does Aura New York work with large portfolios or single buildings?

Both. Aura works with owners of a single building and with portfolios of 1,000 units or more, and each client gets a dedicated strategy and portfolio manager.

How does Aura New York find tenants?

We combine targeted online campaigns, listing syndication to the major rental platforms, social and paid advertising, and broker networks. Every applicant is screened through a thorough qualification process before a lease is signed.

What other real estate services does Aura New York offer?

Beyond leasing and property management, Aura New York offers marketing, sales and commercial services, financial analysis and reporting, and consulting and capital-raising for owners and developers. Tell us about your building on the owner inquiry form.

Technology and Reporting

What technology solutions can help streamline the rental process for my property?

The biggest time savers are online tour booking, fully digital applications, live availability that updates from the rent roll, and automated reporting. Aura New York provides all of these for the buildings we lease, with streamlined systems enhanced by AI to lease faster and keep owners informed.

What reporting does Aura New York give owners?

Owners receive daily communication and weekly or customizable reports covering leasing activity, revenue, market conditions, rent trade-out, renewals, and open items. The goal is that an owner always knows where every unit stands.

Can I analyze the performance of my rental investment with Aura New York?

Yes. Our financial analysis and reporting service gives owners detailed market and building insights, including rent growth, occupancy, and comparisons against the local market, to inform pricing and investment decisions.

Is the availability on the Aura New York website up to date?

Yes. Availability is pulled from each building's live rent roll and refreshes daily, so the apartments, prices, and move-in dates you see reflect what the leasing team is actually offering.

Still Have a Question

Talk to the Aura Team.

Call 917.727.5250 or send us a note and we will get back to you.

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